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Selling Yourself Without Selling Out: A Leader's Guide to Ethical Self-Promotion

Even high-performing individuals and groups can be overlooked and underestimated. The antidote is self-promotion—the act of generating personal visibility in service of your work and career. In this guidebook, we discuss how you can benefit from self-promotion and maintain your integrity and authenticity. We help you reframe common beliefs that get in the way of effective self-promotion, and we provide numerous strategies and activities that can become part of your repertoire.


Price: $15.95


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Product Specifications
Table of Contents
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Product Specifications:

  • Publisher: CCL Press
  • Stock Number (Print): 431
  • Stock Number (eBook): 431e
  • ISBN Number (Print): 978-1-882197-95-8
  • ISBN Number (eBook): 978-1-932973-84-6
  • Author: Gina Hernez-Broome, Cindy McLaughlin, Stephanie Trovas
  • Copyright: ©2006
  • Number of Pages: 31 Pages

Available from CCL Press as an individual guidebook in both print and Adobe Digital Edition eBook formats.

This guidebook is also part of the Full eBook Collection digitally and the popular Ideas Into Action Guidebook Series in print.

Each guidebook in the Ideas Into Action Guidebook Series is aimed at managers and executives who are concerned with their own and others' development, and gives specific advice on how to complete a development task or solve a leadership problem.

See Executive Guidebook Reader here for executive summaries of all guidebooks in the Ideas Into Action Guidebook Series.

Table of Contents

Selling Yourself without Selling Out: A Leader's Guide to Ethical Self-Promotion, CCL Press, 2006
Self-Promotion: A Leader's Job 7
Strategic Visibility and Its Benefits
Benefits for the Individual
Benefits for Others
Rethinking Self-Promotion 11
Techniques for Promoting Yourself
Connecting with Others
Developing Yourself
Creating Opportunities
Finding the Sweet Spot 28
Suggested Readings 28
Background 29
Key Point Summary 30

This guidebook is available for eBook purchase and download from Apple's iBookstore; Amazon's Kindle; Google eBooks; Sony iStore, and other reputable distributors of eContent.