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Feedback That Works: How to Build and Deliver Your Message, Second Edition

Providing feedback to others about their performance is a key developmental experience. This revised and updated book demonstrates how to make the feedback you give even more effective so that others can benefit from your message.

Preview the new Second Edition here.


  • SBI approach: includes how CCL talks about, teaches, and demonstrates the SBI feedback model, which has helped tens of thousands of clients give actionable, direct, and objective feedback. For example, we replaced updated language such as “subordinates” with a more collaborative title: “direct report.”

  • Virtual feedback: added content to address best practices in giving & receiving virtual feedback – as more and more people work remotely, it becomes essential that feedback be as effective in virtual environments as it is face to face. 

  • New research: incorporated up to date knowledge from both inside and outside CCL to equip CCL clients to meet the challenges they face in today’s world. 


The second edition of this title is available in the following languages, with more coming soon:

The first edition of this title is available in the following languages:


Price: $15.95


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Product Specifications
Table of Contents

Product Specifications:

  • Publisher: CCL Press
  • Stock Number (Print): 00470
  • Stock Number (eBook): 00470E
  • ISBN Number (Print): 978-1-60491-921-9
  • ISBN Number (eBook): 978-1-60491-922-6
  • Author: Center for Creative Leadership
  • Copyright: ©2019
  • Number of Pages: 56 Pages

This guidebook is also part of the Full eBook Collection digitally and the popular Ideas Into Action Guidebook Series in print.

Each guidebook in the Ideas Into Action Guidebook Series is aimed at managers and executives who are concerned with their own and others' development, and gives specific advice on how to complete a development task or solve a leadership problem.

See Executive Guidebook Reader here for executive summaries of all guidebooks in the Ideas Into Action Guidebook Series.

Table of Contents

Feedback That Works: How to Build and Deliver Your Message, Second Edition, CCL Press, 2019
What Is Effective Feedback? 1
Ten Common Mistakes in Giving Feedback 5
The SBI Feedback Method 13
Common Feedback Traps 29
How to Further Develop Your SBI Feedback Skills 35
Providing Virtual Feedback 43
Putting It All Together 51
Suggested Resources 54
Background 56