The Truth About Sucking Up: How Authentic Self-Promotion Benefits You and Your Organization

Why do organizations so often reward the most vocal or most visible even if they aren't the most qualified? This is a critically important question. Beyond bruised egos and a free-floating sense of unfairness lies a larger organizational problem: when the wrong people get noticed and rewarded, organizations suffer. Projects fail, goals are not met, employee morale and motivation disintegrate, and cynicism festers. This book can help you prevent those drastic outcomes by making authentic self-promotion part of your everyday work life.

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Product Specifications:

Publisher: CCL Press
Stock Number (Print): 191
Stock Number (eBook): 191e
ISBN Number (Print): 978-1-60491-067-4
ISBN Number (eBook): 978-1-60491-068-1
Author: Gina Hernez-Broome; Cindy McLaughlin; Stephanie Trovas
Copyright: ©2009
Number of Pages: 105 Pages

Available from CCL Press in both print and Adobe Digital Edition eBook formats.

The Truth About Sucking Up: How Authentic Self-Promotion Benefits You and Your Organization, CCL Press, 2009
Acknowledgments	vii
Introduction	1
Why Self-Promotion Matters	2
What's Your Responsibility?	5
Chapter 1: It's about Building Up, Not Sucking Up	9
Oops - I forgot to Blow My Horn!	9
A Better Way to Do It	12
Chapter 2: Why Promote Yourself?	17
Self-Promotion Pays Off	18
Not Self-Promoting Has Its Price	19
Losses All Around	21
More Losses	23
The Impact on Collaboration	26
Chapter 3: Get Over Yourself	27
Beliefs That Get in the Way	27
The Boss's View	31
Chapter 4: The Art of Self-Promotion	33
Developing Yourself	35
Connecting with Others	39
Creating Opportunities	44
Chapter 5: Creating Your Approach	49
What's Your Type?	49
What's Your Motivation?	54
What's Your Situation?	58
Chapter 6: Knowing Your Audience	65
The Clueless	66
The Gullible	69
The Skeptical	71
The Savvy	71
Chapter 7: On the Receiving End	73
Selective Listening: A Tale of a Boss Deceived	73
What Kind of Boss Are You?	77
Strategies for Getting an Accurate Picture	88
Managing the Talent Show	91
Chapter 8: Self-Promotion: The Past, Present, and Future	103
Suggested Readings	105

This book is available for eBook purchase, and download from Amazon's Kindle.

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